Country-of-origin ecological image: a new theoretical perspective from an australian context

Authors

  • Omar EL MOUSSAWEL PhD candidate in Management Sciences, University of Strasbourg, University of Lorraine, AgroParisTech, CNRS, INRAE, BETA (UMR 7522), 67000 Strasbourg, 61 Avenue de la Forêt-Noire, F-67085 Strasbourg Cedex, France
  • Sihem DEKHILI Professor in Marketing, University of Strasbourg, University of Lorraine, AgroParisTech, CNRS, INRAE, BETA (UMR 7522), 67000 Strasbourg, 61 Avenue de la Forêt-Noire, F-67085 Strasbourg Cedex, France
  • Roberta CROUCH Professor in Business Management, College of Business, Government and Law, Flinders University, Sturt Road, Bedford Park South Australia 5042, GPO Box 2100 Adelaide SA 5001, Australia

Keywords:

Sustainable consumption, country-of-origin ecological image

Abstract

The purpose of this research is to explore the construct of country-of-origin (COO) ecological image by investigating its various dimensions. To achieve this objective, we conducted a qualitative study in the Australian context, with two focus groups of consumers and interviews with professionals concerned by ecological products. Results suggest that the COO ecological image is a multi-faceted construct, composed of seven dimensions: political, technological, economic, historical, climatic, people’s characteristics, and eco-product attributes. The results also helped to identify the antecedents of the COO ecological image and its consequences for consumer reactions.

Published

2020-09-01

How to Cite

EL MOUSSAWEL, O. ., DEKHILI, S. ., & CROUCH, R. . (2020). Country-of-origin ecological image: a new theoretical perspective from an australian context. Revue De l’organisation Responsable, 15(03), 13. Retrieved from https://www.journaleska.com/index.php/or/article/view/4567

Issue

Vol. 15 No. 03 (2020): ORGANISATION RESPONSABLE

Section

Articles