ECOLOGICAL ARGUMENT AND COGNITIVE DISSONANCE CLIENTS-USERS IN THE CREATION OF A UNDERGROUND TRANSPORT WASTE IN ECOQUARTRES

Authors

  • Hervé LANOTTE Laboratoire REGARDS (EA 6292), Université de Reims Champagne-Ardenne, 57 bis rue Pierre Taittinger - 51096 Reims
  • David ROSSI Laboratoire REGARDS (EA 6292)

Keywords:

Household waste management, pneumatic/vacuum waste collection systems, sustainable logistics, consumers’ resistance, sustainable development

Abstract

This study focuses on customer-users' attitudinal and behavioral perspectives regarding an automated vacuum waste collection system (AVWCS) implemented in Romainville (France) eco-districts. We implemented a qualitative exploratory analysis based on interviews with the project owner, the company operating the system, and the inhabitants of Romainville. Our study shows that the AVWCS is the subject of ambivalent customer-user representations despite major public communication campaigns regarding its practicality and positive ecological impact. Some customer-users' attitudes/behaviors are dissonant, combining the AVWCS’s ecological arguments, reliability, and viability. Cognitive dissonance can deter some customer-users from AVWCS adoption, leading to effective resistant and sometimes deviant behaviors.

Published

2020-06-01

How to Cite

LANOTTE, H. ., & ROSSI, D. . (2020). ECOLOGICAL ARGUMENT AND COGNITIVE DISSONANCE CLIENTS-USERS IN THE CREATION OF A UNDERGROUND TRANSPORT WASTE IN ECOQUARTRES. Revue De l’organisation Responsable, 15(02), 11. Retrieved from https://www.journaleska.com/index.php/or/article/view/4565

Issue

Vol. 15 No. 02 (2020): ORGANISATION RESPONSABLE

Section

Articles