Communication & Management
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  3. Vol. 18 No. 2 (2021): CM

Vol. 18 No. 2 (2021): CM

Published: 2021-08-26

Full Issue

  • Requires Subscription or Fee PDF (EUR 30)

editorial

  • EDITORIAL
    Lise VERLAET
    3
    • Requires Subscription or Fee PDF (EUR 10)

Articles

  • INTRODUCTION QUESTIONNER LES CONCEPTS PUB*
    Frédéric AUBRUN
    05
    • Requires Subscription or Fee PDF (EUR 10)
  • APPLE’S KEYNOTE THROUGH THE PRISM OF THE MEDIA
    Louis WIART
    11
    • Requires Subscription or Fee PDF (EUR 10)
  • MONETIZATION OF MEDIA BRANDS AND PUBLICITY OF COMMERCIAL BRANDS: HOW BRUT DEVELOPS A SYMBIOSIS WITH ITS COMMERCIAL PARTNERS
    Julien FÉRÉ
    27
    • Requires Subscription or Fee PDF (EUR 10)
  • BRANDS, MEDIAS AND MOVIE AWARDS: TOWARD A CO-PUBLICITARIZATION OF CULTURAL INFORMATION
    Chloé DELAPORTE
    41
    • Requires Subscription or Fee PDF (EUR 10)
  • THE HUFFPOST STRATEGY OF “PUBLICITARISATION” IN THE FRENCH AND BRAZILIAN EDITIONS: A SYMBOLIC AND ETHICAL TENSION
    Frédéric AUBRUN, Myrian DEL VECCHIO-LIMA
    59
    • Requires Subscription or Fee PDF (EUR 10)
  • READVERTISING. A CONTRIBUTION TO THE AD* CONCEPTS
    Mouratidou ELENI
    75
    • Requires Subscription or Fee PDF (EUR 10)
  • MANAGING PRACTICE, ERASING ETHICS: ANALYSIS OF CHARTERS AND CODES TO FRAME DEPUBLICITARIZATION PRACTICES
    Alexander COUTANT, Dany BAILLARGEON, Marie-Eve CARIGNAN
    91
    • Requires Subscription or Fee PDF (EUR 10)
  • THE THREE STATES OF “NATIVE ADVERTISING”. SOCIAL USES AND CIRCULATION REGIMES OF A TERMINOLOGICAL INNOVATION
    Vincent BULLICH
    115
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