LES IMAGES DE SYNTHÈSE : UNE FAUSSE « BONNE RAISON » MARKETING ?

Authors

  • Evelyne LOMBARDO Enseignante à l’IUT de Toulon, Doctorante et ATER en Sciences de l’Information et de la Communication, Laboratoire I3M, Université du Sud Toulon – Var
  • Lucia GRANGET . Maître de Conférences en Sciences de l’Information et de la Communication, Laboratoire I3M, Université du Sud Toulon – Var

Keywords:

Synthesized image, Image 3D, Publicity, Memory, Revolution copernician

Abstract

The synthesized image can be regarded a simple tool, and not as a “revolution copernician” aesthetic, cultural, societal or semiotics, even if this one could be the object of a cyber-myth, with a disproportionate belief in its any power, or contrary to a cyber-fear, with the fear of a derealisation of reality, not passing more by the body. In terms of memorizing the effect of the synthesized image remains to as well prove in the field of the trainings (our experimentation) as in the advertising field where the cost appears very important for a hypothetical and not easily measurable effect. Which are then the reasons of a recrudescence of its employment within the advertising world ?

Published

2023-01-07

How to Cite

Evelyne LOMBARDO, & Lucia GRANGET. (2023). LES IMAGES DE SYNTHÈSE : UNE FAUSSE « BONNE RAISON » MARKETING ?. COMMUNICATION & MANAGEMENT, (2). Retrieved from https://www.journaleska.com/index.php/cm/article/view/7946

Issue

No. 2 (2017): CM

Section

Articles