LA PERCEPTION DE LA QUALITÉ DANS LE CADRE D’UNE CONSOMMATION DE NATURE EXPÉRIENTIELLE

Abstract

During a long time, consumer behavior was described as a collect and process of information used to find an optimal response to a need that has to be satisfied. Research in cognitive psychology was used to try to discover mechanisms of information process. Nevertheless, as consumption experience was not taken in consideration, the offered models didn’t succeeded to explain some behaviors in a lot of activities sectors, like theatre, culture or leisure. Then, phenomena like practices related to a game, sensorial pleasures, esthetics experiences and emotional experiences could be laid aside. Therefore, Marketing literature was able to show that the evaluation of a product by a consumer is not build only on its functional characteristics but also on its symbolic and emotional dimensions. Toward a better knowledge of perceived quality in a consumer experience of a product or a service, a review of the literature related to affective side of behavior consumer is needed.