MARKETING SOCIAL ET EFFICACITÉ DES CAMPAGNES DE PRÉVENTION DE SANTÉ PUBLIQUE : APPORTS ET IMPLICATIONS DES RÉCENTS MODÈLES DE LA COMMUNICATION PERSUASIVE

Authors

  • Audrey Marchioli Doctorante en sciences de l’information et de la communication, Université de Nice Sophia-Antipolis, Laboratoire de recherche en SIC I3M « Informations, milieux, médias, médiations »

Keywords:

social marketing, persuasion, public health communication, behavior change, fear appeals, commitment

Abstract

illustrating an example of persuasive communication applied to marketing, the article shows how research in public health communication can help social marketing to change health behaviors and increase campaign’s effectiveness. According to a both scientific and operational objective, the article considers, after a presentation of the recent persuasive models, their contributions to social marketing as well as useful implications for practitioners.

Published

2023-01-06

How to Cite

Audrey Marchioli. (2023). MARKETING SOCIAL ET EFFICACITÉ DES CAMPAGNES DE PRÉVENTION DE SANTÉ PUBLIQUE : APPORTS ET IMPLICATIONS DES RÉCENTS MODÈLES DE LA COMMUNICATION PERSUASIVE. COMMUNICATION & MANAGEMENT, (1). Retrieved from https://www.journaleska.com/index.php/cm/article/view/7915

Issue

No. 1 (2006): CM

Section

Articles