VERS UNE CRITIQUE PRAGMATIQUE DU MANAGEMENT ET DE L’ÉVALUATION PAR LES CHIFFRES. UNE ANALYSE DES ROUTINES CONVERSATIONNELLES DANS UN RÉSEAU DE FRANCHISE
Keywords:
management crisis, tyrannical evaluation, organizational routine, franchise network, pragmatics criticismAbstract
This article proposes to refresh traditional criticism of management and performance measuring instruments by assuming a pragmatic analytical position: numbers’ performativity – what they do in saying what is – is constituted by reciprocity, symmetry, oscillation between us. Based on an analysis of conversational routines enacted in a Highway Gaz Service station salaries, this article shows that the most tyrannical evaluation can be seen, as far as it lasts in time, as performative of a polyphonical organizational way of being. Conclusion invites organizations to ethics of undecidability when using numbers and speech acts

