Institutionalization process: the political community managers in French- speaking Belgium and in Morocco

Authors

  • Anne-Marie COTTON Artevelde University of Applied Sciences – MICA - LASCO
  • Abdellah ABIL Université Ibn Zohr – Equipe de Recherche en Economie de Transport, Technologie de l’Information et Logistique

DOI:

https://doi.org/10.54695/cm.016.02.2334

Keywords:

Institutionalization, political community manager, professionalization, comparative approach, social media, political digital strategy

Abstract

By responding to society’s communication imperatives, the political arena appropriates digital media. These new spaces upset the temporal dimension of the political debate and exchanges as well as the democratic practices, inviting citizens to intervene directly.
By exploring the presence of the four indicators for institutionalization level -direct reporting to the president of the party, increased perception of seniority in the organization chart, integration with and acceptance from the other party’s functions, and finally the anchoring of evaluation methods-, this paper identifies the process of the emerging profession of political community manager in a comparative approach: Morocco – French-speaking Belgium.

Published

2019-07-01

How to Cite

Anne-Marie COTTON, & Abdellah ABIL. (2019). Institutionalization process: the political community managers in French- speaking Belgium and in Morocco. COMMUNICATION & MANAGEMENT, 16(02). https://doi.org/10.54695/cm.016.02.2334

Issue

Section

Articles