Resilience and entrepreneurial opportunities during Covid-19: the case of craftswomen on Reunion Island

Authors

  • Isabelle RAMDIALE SOUBAYA Université de La Réunion – CEMOI – EA 13
  • Andry RAMAROSON Université de Mayotte– CHROME - EA 7352

DOI:

https://doi.org/10.54695/comma.222.0073

Keywords:

female entrepreneurship, women, Covid-19, capacity building, crisis, La Reunion

Abstract

We analyze the characteristics of women entrepreneurs who identified an opportunity during the Covid-19 health crisis in La Réunion. A survey of 463 craftswomen and semi-structured interviews reveal that the absence of family support, a preference for collective and hybrid support, and a degree favor the seizure of opportunities. However, the probability of discovering an
opportunity in times of crisis is lower for those who are older or in the trade sector. This research highlights the importance of targeted support to build the capacity of women entrepreneurs in an island economy, thus contributing to regional development strategies.

Author Biographies

Isabelle RAMDIALE SOUBAYA, Université de La Réunion – CEMOI – EA 13

Maître de Conférences en sciences économiques

Andry RAMAROSON, Université de Mayotte– CHROME - EA 7352

Maître de Conférences en sciences de gestion

Published

2025-10-14

How to Cite

RAMDIALE SOUBAYA, . I. ., & RAMAROSON, A. . (2025). Resilience and entrepreneurial opportunities during Covid-19: the case of craftswomen on Reunion Island . COMMUNICATION & MANAGEMENT, 22(2), 073 - 100. https://doi.org/10.54695/comma.222.0073

Issue

Vol. 22 No. 2 (2025): COMMUNICATION & MANAGEMENT

Section

Articles